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Resources.

The "untranslated expert story" asks the following questions of experts in the food and farming field:

  1. What is farming?

  2. Why is farming important

  3. What are the challenges involved in farming?

  4. How are farmers effectively meeting these challenges, including sustainability?

  5. What should society do to help meet the challenges of farming?

Tractor
Fruit Market

The Landscape of Public Thinking about Farming

This report maps the gaps between expert and public understanding of food and farming in the U.S. after the presentation of both the untranslated expert story and the public understanding of farming. 

Project Works Produced by FrameWorks

The Landscape of Public Thinking About Farming: Mapping the Gaps between Expert and Public Understanding (2019)

This updated report maps the gaps in understanding of food and farming in the United States between the public and experts in the field.

Researchers ask the following questions of both the public and experts:

  1. What is farming?

  2. Why is farming important

  3. What are the challenges involved in farming?

  4. How are farmers effectively meeting these challenges, including sustainability?

  5. What should society do to help meet the challenges of farming?

Understanding the Conversation about Farming: An Analysis of Media and Field Communications (2020)

This report offers a deep and comprehensive examination of field and media communications, which inform public thinking about food and farming practices.

Reframing Farming: Strategies for Expanding Thinking About Agriculture (2022)

This report is the culminating piece of a research project that seeks to work through framing challenges. Examining and changing the way we talk about agriculture can help shif the way society understands it, leading to more productive conversations and contexts that shape both grower and consumer decision-making. The framing strategies described in this document can help build deeper understanding of farming practices, counter oversimplified thinking, and boost support for farming practices that work in harmony with other goals. 

Tractor
Fruit Market

Articles About FFNP

FFAR Grant Reframes Polarized Public Food Narrative

Read about the Foundation for Farming and Agricultural Research and their presentation of the FFNP in this article.

Red Tomato: Announcing the Food Narrative Project

Read Red Tomato's announcement of the FFNP on their website.

Red Tomato Blog: Using Social Science to Change the Public Understanding of Sustainable Farming

Read Red Tomato's blog about the intersection of the food hub and the Project.

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