Resources.

The "untranslated expert story" asks the following questions of experts in the food and farming field:

  1. What is farming?

  2. Why is farming important

  3. What are the challenges involved in farming?

  4. How are farmers effectively meeting these challenges, including sustainability?

  5. What should society do to help meet the challenges of farming?

The Landscape of Public Thinking about Farming

This report maps the gaps between expert and public understanding of food and farming in the U.S. after the presentation of both the untranslated expert story and the public understanding of farming. 

Project Works Produced by FrameWorks

The Landscape of Public Thinking About Farming: Mapping the Gaps between Expert and Public Understanding

This updated report maps the gaps in understanding of food and farming in the United States between the public and experts in the field.

Researchers ask the following questions of both the public and experts:

  1. What is farming?

  2. Why is farming important

  3. What are the challenges involved in farming?

  4. How are farmers effectively meeting these challenges, including sustainability?

  5. What should society do to help meet the challenges of farming?

Articles About FFNP

FFAR Grant Reframes Polarized Public Food Narrative

Read about the Foundation for Farming and Agricultural Research and their presentation of the FFNP in this article.

Red Tomato: Announcing the Food Narrative Project

Read Red Tomato's announcement of the FFNP on their website.

Red Tomato Blog: Using Social Science to Change the Public Understanding of Sustainable Farming

Read Red Tomato's blog about the intersection of the food hub and the Project.

Understanding the Conversation about Farming: An Analysis of Media and Field Communications

This report offers a deep, yet comprehensive examination of field and media communications, which inform public thinking about food and farming practices.

Project Manager

Michael Rozyne

Red Tomato

508-316-3494

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