The "untranslated expert story" asks the following questions of experts in the food and farming field:

1. What is farming?

2. Why is farming important

3. What are the challenges involved in farming?

4. How are farmers effectively meeting these challenges, including sustainability?

5. What should society do to help meet the challenges of farming?

The Landscape of Public Thinking about Farming

This report maps the gaps between expert and public understanding of food and farming in the U.S. after the presentation of both the untranslated expert story and the public understanding of farming. 

Project Works Produced by FrameWorks

Farming: Expert Perspective Analysis

This report establishes the the story experts want the public to understand. We are currently revising the expert story with more participation by scientists and and farmers of color--the revised story will be available no later than October 1.

Researchers ask the following questions of experts in the food and farming field:

1. What is farming?

2. Why is farming important

3. What are the challenges involved in farming?

4. How are farmers effectively meeting these challenges, including sustainability?

5. What should society do to help meet the challenges of farming?

The Landscape of Public Thinking about Farming

This report presents the beliefs of the American people, based on a diverse sample, by asking the same questions of the public that were asked in the Expert Perspective Analysis. The report maps the gaps between what experts think, and what the public thinks about farming.