To create an inclusive public narrative about good farming practices, realistic and science-based, that helps people be better informed, more trusting, and engaged around the farming and food issues that matter most to them and society.
A future in which citizens better understand and experience the connections among farming, community well-being, and the food they eat.
To create and widely disseminate a new narrative about food and farming with communication tools that are effectively used by stakeholders and citizens.
“The growers we work with cannot readily explain advanced ecological farming practices to their customers in short, simple ways. And despite decades of marketing experience, neither can we. This project offers hope based in cognitive science, the promise of language, metaphors, and training in how to use them, so the public will actually hear and understand.”
-Michael Rozyne, Red Tomato
Find out More
Find out more about the Farming and Food Narrative Project (FFNP) by browsing through our website. Read about the projects beginnings, its structure, its future plans and how you can get involved.